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I pick number one. Reason? NASA needs public funding. It isn't a black ops project (at least some of it is on the up ad up and has to appear in the budget, right?), so it needs public support. How to get that support? Pride in NASA. How to get pride in NASA? NASA provides many proud moments in space and on the Moon. How to provide those proud moments? Kodak moments. Through pictures. Planning ahead for all the shots desired is not going to be possible or provide everything needed, so...
Let's make some up and throw some of them in for good measure! That'll wow the public and keep us rolling in dough for a while, at least!
I think we went to the Moon, but I think it's obvious some of the images are staged and were created right here on Earth.