Chrome takes on Microsoft’s Internet Explorer
Launch may impact longer-term application delivery strategies by Microsoft and Adobe
At first blush it would appear that Google’s foray into Web browser technology with Google Chrome re-ignites the traditional browser wars, creating an alternative to Microsoft’s Internet Explorer. But the key component of the announcement is optimized delivery of applications including Web 2.0, challenging current thinking on client application delivery strategies from current market leaders Microsoft and Adobe. And if there is a casualty in the browser wars, it’s likely to be Mozilla’s Firefox which overlaps with users likely to be drawn to Chrome, says Info-Tech Research Group.
“Rekindling the browser wars is the last thing that enterprise IT leaders want or need to have happen. This is something they thought was behind them, with bad memories about compatibility testing and applications delivery challenges,” said Tim Hickernell, associate lead research analyst with Info-Tech Research Group. “For Google’s Chrome to be successful Google should avoid a simple ‘post it and they will download’ strategy and instead build channel relationships that prove Chrome’s added value when bundled with Web 2.0 emerging applications.”
However, Google lacks ‘street credibility’ for their enterprise applications, and need the strength of strategic channel partners to provide solid applications demonstrating the added value of Chrome.
“Microsoft and Adobe, who have been conveniently ignoring each other’s efforts in the marketplace thus far, need to firm up their messaging and positioning of their strategies to defend against encroachment by Google,” said Hickernell.