Not all carbon footprints are created equally.
Driving the news: Famous, rich and activist people face acute scrutiny given their ability to influence the masses. With that in mind, I explored the travel and consumption habits of four notable people supporting action on climate change: Greta Thunberg, Bill Gates, Bill McKibben and Al Gore.
Why it matters: Individual behavior tackling climate change is getting greater attention as inaction on the matter persists among governments. A recent peer-reviewed study found that people are more likely to listen to others calling for action on climate change if they personally have lower carbon footprints.