Companies are increasingly insisting their ads do not appear near articles or videos that contain any of a long list of words. Like many advertisers, Fidelity Investments wants to avoid advertising online near controversial content. The Boston-based financial-services company has a lengthy blacklist of words it considers off-limits. If one of those words is in an article's headline, Fidelity won't place an ad there. Its list earlier this year, reviewed by The Wall Street Journal, contained more than 400 words, including "bomb," "immigration" and "racism." Also off-limits: "Trump." Some news organizations have had difficulty placing Fidelity's ads on their sites, ad-sales executives said, because the list is so exhaustive and the terms appear in many news articles. Top 15 Forbidden Words: Dead, Shooting, Murder, Gun, Rape, Bomb, Died, Attack, Killed, Suicide, Trump, Crash, Crime, Explosion, Accident.
Edited 1 time(s). Last edit at 17-Aug-19 01:53 by Nolondil.
|Fear of cooties now hobbling advertisers||1595||Nolondil||16-Aug-19 20:09|