Jergat seemed to be suggesting that there is a trend in spiritual awareness that is building up to 2012.
First of all, we have become more aware of other people's spiritual awareness through the medium of the internet, when in fact they were already spiritually aware, but we didn't know these people exisited.
Like you say, this is the effect of mass communication. Just because we are learning about them now, doesn't mean they weren't evolving spiritually before - the number of spiritually progressing people is not necessarily linked to something "strange" - though of course the planets and the "age of Aquarius" or political influences may indeed have some bearing - I was only bringing up selective perception because it is an entirely natural process (/failing!).
Another effect of mass communication is that people can find answers to questions that they may formerly not have found without access to multimedia - however, the same can often be found in books or elsewhere........ but the facility to discuss these ideas or themes is much more limited without access to a site such as this, as you rightly point out.
So that in itself does not make an advance in spiritually progressing people, anything "strange". It would be obvious, a natural, sharing, ongoing progression.
However, people seeing 2012 as some kind of landmark may indeed by totally influenced by multimedia, through selective perception.