I think it's because Will's messages end with a statement that attacks the reader if they do not share the same opinion, which, from the wording, seems to be not open for discussion.
Hence people ignoring the messages.
|Benazir Bhutto||552||Will||15-Oct-01 07:09|
|Errr, Will?||172||Pat||15-Oct-01 09:59|
|Re: Errr, Will?||166||Ash||15-Oct-01 10:41|
|Re: Errr, Will?||174||Will||16-Oct-01 23:33|
|Re: Errr, Will?||351||Ash||17-Oct-01 03:41|